Hi, I'M
LIMOR ZIV(PHD).
CMO, DIGITAL MARKETING & USER BEHAVIOR EXPERT
IN SHORT, ABOUT ME:
I'M A CMO, DIGITAL MARKETING & USER BEHAVIOR EXPERT. I HAVE EXTENSIVE EXPERIENCE WITH MARKETING STRATEGY DIRECTING: CREATING MEDIA STRATEGY TO REACH MARKETING GOALS. EXPERIENCED IN DIGITAL MARKETING (SEO | SEM) & LEADING MULTI-CHANNEL CAMPAIGNS. I HAVE PHD IN COMMUNICATION & MEDIA STUDIES FROM TEL-AVIV UNI, WITH SPECIALIZATION IN USERS' BEHAVIOR IN SOCIAL MEDIA, EXPERTISE IN MONITORING & MEASURING ONLINE USERS' BEHAVIOR & PRODUCING AN IN-DEPTH ANALYSIS & INSIGHTS ON DIGITAL PATTERNS BEHAVIOR.ALSO, I'M LECTURING IN LEADING ACADEMIC INSTITUTIONS IN THE FIELD OF MARKETING, DIGITAL MEDIA & STRATEGY.
IN MORE DETAILS:
2022 - NOW
CMO | Ethosia
Leading professional recruitment agency in Israel, for the hi-tech, financial, manufacturing and biotechnology sectors.
2011 – Now
Lecturer @ various academic institutions
Courses I teach: Digital Marketing, Online Strategy, Social Marketing, Writing, and more. The institutions where I taught/teach today: Tel Aviv University, Bar Ilan University, Reichman University (IDC) and more.
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Guest lecturer at global & Israeli conferences in the fields of marketing/media.
2020 - 2022
Director of Marketing & Digital Strategy
The Center for Citizens Empowerment (CECI);
an organization for improving Israeli government & promoting the performance and effectiveness of the public sector
2019 – 2022
Marketing strategy management
The Promotion of Fair Trade in Israel. (Pro Bono)
2020
Reviewer for THCI journal (Transactions on Human-Computer Interaction)
An international journal publishing articles focusing on Human-Computer Interaction.
2015 – 2020
Director of Human-Computer Interaction lab & research staff
@ Tel Aviv University
Deep analysis of users social media patterns behavior, consumption & sharing practices. Using advanced technological tools such as Eye Tracking & Face Recognition.
2019 – 2020
Marketing consulting
Society for the Protection of Nature
Ongoing marketing consulting to the river rehabilitation project @ SPNI. Consultant in the processes of creating digital media strategy & producing of marketing materials.
2014 – 2017
Media director
The National Program for Active & Healthy Living (Initiated by the Ministry of Health, Ministry of Education & the Ministry of Culture & Sports).
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Establishing a production studio for marketing materials and managing a staff of 10-15 workers
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Training a suitable team and ongoing management of a studio to produce marketing materials, including collaborations with external production companies.
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Leading projects at all stages: pre-production (market research, writing & creative), directing, production, post-production (online, offline & animation).
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Ongoing work with a wide range of government agencies.
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Formulating and implementing of a comprehensive strategy for campaigns based on models from the worlds of social psychology and marketing.
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Creating dozens of films that were promoted in digital channels and managing all the project content that formed the basis for social marketing.
2015 – 2016
Directing, producing & creative management
Directing and producing PR & research films
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Producing marketing materials for PR purposes for various academic bodies at Tel Aviv University: sociology & anthropology, public policy, communication departments.
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Projects managing (staff and budget) and films artistic management (writing, production, directing, editing).
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Creating films to make research content accessible.
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The work was done in collaboration with the heads of the departments / researchers.
2013 – 2015
Director of Social Marketing Studio
Tel Aviv University, reducing digital gaps among Minorities. A project for making health information accessible for underprivileged groups).
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Managing social marketing studio: researching, writing, directing & producing video materials that formed the basis for social marketing.
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Creating materials for an audio-visual interface adapted for users with low reading and technology skills, for information on cultural/gender sensitive topics (in the Amharic language).
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The work was done in collaboration with Ethiopian community organizations, the Ministries of Education, Health and Sports and the Department of Communication.
2010-2011
Maariv
Video news editor
ACADEMIC ACTIVITIES:
2020: International Society of Political Psychology (ISPP): How We Talk About Politics? "Split Political Identity: Between Offline Political Deliberation and Online Political Self-Censorship".
2019: Servant of two masters: How social media editors balance between mass media logic and social media logic (Authors: Keren Tsuriel, Shira Dvir Gvirsman, Limor Ziv, Hagar Afriat-Aviv, Lidor Ivan).
2017: “I never thought I could get health information from the Internet!”: Unexpected uses of an Internet website designed to enable Ethiopian immigrants with low/no literacy skills to browse health information (Authors: Nurit Guttman, Eimi Lev, Elad Segev, Seffefe Ayecheh, Limor Ziv, Fekado Gadamo, Nivi Dayan, Gal Yavetz).
2014: Poster presentation during the 142nd APHA Annual Meeting
“You don't have to know how to read to get health information from the Internet!” Reducing the digital divide through a tailored multimedia Internet interface to provide Ethiopian immigrants with low-literacy skills with information on health issues they chose. At the conference: American Public Health Association Annual Meeting (New Orleans). Date of Presentation: November 16, 2014. (Researchers: Eimi Lev, Nurit Guttman, Seffefe Aycheh, Elad Segev, Anat Gesser-Edelsburg, Limor Ziv, Fekado Gadamo, Nivi Dayan, Gal Javetz).
2014: Poster presentation during the 142nd APHA Annual Meeting
“Sure you can have a fun and healthy birthday party!”: Designing a social marketing campaign to address the “normative underestimation” of parents regarding healthier birthday parties for preschool kids. (New Orleans). Date of Presentation: November 18, 2014. (Researchers: Gitit Bar-On, Eimi Lev, Nurit Guttman, Naama Appel, Rony Dgani, Limor Ziv).
EDUCATION:
2014 - 2021: Ph.D., Department of Communication.
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Specialization in users’ behavior on social media.
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Expertise in monitoring & measuring online users’ behavior and producing an in-depth Analysis & insights on digital behavior.
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Lecturer on PhD findings in an international conference (ISPP) dealing with the psychology of user’s behavior.
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The research methodology and its findings have been praised by leading researchers in the field.
2009 - 2013: M.A.,Department of Communication. Magna Cum Laude.
2004 - 2007: B.F.A., Department of Film and Television. Directing, writing, and editing a film screened at international festivals.
*All three degrees were studied at Tel Aviv University.