top of page

Hi, I'M
LIMOR ZIV.

Technological Innovation, Strategy & Marketing
IN SHORT, ABOUT ME:

I'M A CMO, DIGITAL MARKETING & USER BEHAVIOR EXPERT. I HAVE EXTENSIVE EXPERIENCE WITH MARKETING STRATEGY DIRECTING: CREATING MEDIA STRATEGY TO REACH MARKETING GOALS. EXPERIENCED IN DIGITAL MARKETING (SEO | SEM) & LEADING MULTI-CHANNEL CAMPAIGNS. I HAVE PHD IN COMMUNICATION & MEDIA STUDIES FROM TEL-AVIV UNI, WITH SPECIALIZATION IN USERS' BEHAVIOR IN SOCIAL MEDIA, EXPERTISE IN MONITORING & MEASURING ONLINE USERS' BEHAVIOR & PRODUCING AN IN-DEPTH ANALYSIS & INSIGHTS ON DIGITAL PATTERNS BEHAVIOR.ALSO, I'M LECTURING IN LEADING ACADEMIC INSTITUTIONS IN THE FIELD OF MARKETING, DIGITAL MEDIA & STRATEGY.​​

IN MORE DETAILS:

2022 – Present

Growth strategy consultant for a start-up in the field of Sustainability Tech (Stealth Mode)

Consulting the management team (CEO & founder) in building a business strategy and creating a business model, marketing strategy (B2B and B2C), meetings with investors and customers.

2022

CMO | Ethosia

2011 – Present

Lectures on Technology, Marketing, Digital Strategy

Recognition for Outstanding teaching from Tel Aviv University in 2016, 2017, 2019 (“The 100 List”).

2020 - 2021

Director of Marketing & Digital Strategy

The Center for Citizens Empowerment (CECI);

an organization for improving Israeli government &  promoting the performance and effectiveness of the public sector

2019 – 2022

Marketing strategy management

The Promotion of Fair Trade in Israel. (Pro Bono)

2015 – 2020

Director of Human-Computer Interaction lab & research staff
@ Tel Aviv University

Deep analysis of users social media patterns behavior, consumption & sharing practices. Using advanced technological tools such as Eye Tracking & Face Recognition.​

2019 – 2020

Marketing consulting

Society for the Protection of Nature 

Ongoing marketing consulting to the river rehabilitation project @ SPNI. Consultant in the processes of creating digital media strategy & producing of marketing materials.

2014 – 2017

Media director

The National Program for Active & Healthy Living (Initiated by the Ministry of Health, Ministry of Education & the Ministry of Culture & Sports).

  • Establishing a production studio for marketing materials and managing a staff of 10-15 workers

  • Training a suitable team and ongoing management of a studio to produce marketing materials, including collaborations with external production companies.

  • Leading projects at all stages: pre-production (market research, writing & creative), directing, production, post-production (online, offline & animation).

  • Ongoing work with a wide range of government agencies.

  • Formulating and implementing of a comprehensive strategy for campaigns based on models from the worlds of social psychology and marketing.

  • Creating dozens of films that were promoted in digital channels and managing all the project content that formed the basis for social marketing.

2015 – 2016

Directing, producing & creative management

Directing and producing PR & research films

  • Producing marketing materials for PR purposes for various academic bodies at Tel Aviv University: sociology & anthropology, public policy, communication departments.

  • Projects managing (staff and budget) and films artistic management (writing, production, directing, editing).

  • Creating films to make research content accessible.

  • The work was done in collaboration with the heads of the departments / researchers.

2013 – 2015

Director of Social Marketing Studio

Managed & funded by the Ministry of Health & Education.

  • Managing social marketing studio: responsible for all marketing materials.

  • Developing audio-visual interface for cultural/gender sensitive information, adapted for users with low reading and technology skills.

2010-2011

Maariv

Video news editor

limor ziv_edited.jpg
ADDITIONAL ACTIVITIES:

2011 – Present: Lectures on Technology, Marketing, Digital Strategy                                 

Lecturer at various academic institutions & Conferences (Tel Aviv University, Bar Ilan, Reichman & more).

  • Recognition for Outstanding teaching from Tel Aviv University in 2016, 2017, 2019 (“The 100 List”).

  • Courses: Entrepreneurship & marketing course for startups, Digital marketing, Online Strategy, Social Networks Dynamics, Social Campaigns, Writing and more.

  • Guest lecturer at global & Israeli conferences in the fields of marketing/media.

2021 – Present: Chairman of the Board of Directors. Fair Trade Israel

The leading organization for the promotion of fair trade. Collaboration with corporations for transitioning to production methods that meet the conditions of fair trade, and creating awareness among the general public.

2020 – 2022: Reviewer for THCI (Transactions on Human-Computer Interaction) & Journalism (SAGE publisher)

An international journal publishing articles focusing on Human-Computer Interaction & journalism.

  • Reviewing research and academic materials. Giving consultation & feedback on academic content.

ACADEMIC ACTIVITIES:

2021:"Servant of two masters: How social media editors balance between mass media logic and social media logic"Tsuriel, K., Dvir Gvirsman, S., Ziv, L., Afriat-Aviv, H., & Ivan, L. (2021). Servant of two masters: How social media editors balance between mass media logic and social media logic. Journalism, 22(8), 1983-2000.

2020: International Society of Political Psychology (ISPP): How We Talk About Politics? "Split Political Identity: Between Offline Political Deliberation and Online Political Self-Censorship".


2017: “I never thought I could get health information from the Internet!”: Unexpected uses of an Internet website designed to enable Ethiopian immigrants with low/no literacy skills to browse health information (Authors: Nurit Guttman, Eimi Lev, Elad Segev, Seffefe Ayecheh, Limor Ziv, Fekado Gadamo, Nivi Dayan, Gal Yavetz).

 

2014: Poster presentation during the 142nd APHA Annual Meeting
“You don't have to know how to read to get health information from the Internet!” Reducing the digital divide through a tailored multimedia Internet interface to provide Ethiopian immigrants with low-literacy skills with information on health issues they chose. At the conference: American Public Health Association Annual Meeting (New Orleans). Date of Presentation: November 16, 2014. (Researchers: Eimi Lev, Nurit Guttman, Seffefe Aycheh, Elad Segev, Anat Gesser-Edelsburg, Limor Ziv, Fekado Gadamo, Nivi Dayan, Gal Javetz).

 

2014: Poster presentation during the 142nd APHA Annual Meeting

“Sure you can have a fun and healthy birthday party!”: Designing a social marketing campaign to address the “normative underestimation” of parents regarding healthier birthday parties for preschool kids. (New Orleans). Date of Presentation: November 18, 2014. (Researchers: Gitit Bar-On, Eimi Lev, Nurit Guttman, Naama Appel, Rony Dgani, Limor Ziv). 

EDUCATION:

2022: Board director’s certification, Business School Executive, The Hebrew University of Jerusalem.

  • Member of the Directors Club, Business School, The Hebrew University.

2021 – 2014: Ph.D., Department of Communication. Tel Aviv University.

  • Specialization in users’ behavior on social media.

  • Expertise in monitoring & measuring online users’ behavior and producing an in-depth Analysis & insights on digital behavior.

  • The research methodology and its findings have been praised by leading researchers in the field.

2013 –  2009: M.A.,Department of Communication. Tel Aviv University (Magna Cum Laude).

2007 – 2004: B.F.A., Department of Film and Television. Tel Aviv University

  • Directing, writing, and editing a film screened at international festivals.

  • LinkedIn

© 2022 by Limor Ziv.

bottom of page