Consulting services: Digital media strategy 

2019 - 2020
- Society for the Protection of Nature in Israel (החברה להגנת הטבע)
- Israeli Fair Trade Coalition

Manager of Human-Computer Interaction Lab

Communication Department, Tel Aviv University

2015 - 2020
The lab, founded by Prof. Shira Dvir Gvirtsman, investigates how social 

influence news organizations' and the political behavior of citizens.

The lab practices various technologies such as eye-tracking and facial recognition.

As part of my job I am responsible for the ongoing management of the laboratory,

managing the research assistant staff, and am conducting laboratory research.  

Academic Teaching 

Lecturer of Media and Political Communication in different Academia Institutes

I have been recognized as an Outstanding Lecturer at Tel Aviv University over the years 2016, 2017 & 2019

2016 - 2020
Politics 2.0: Political Strategy Online,  Department of Communication, Tel Aviv University
Media and Conflicts, International MA Program in Conflict Resolution and Mediation, Tel Aviv University
Academic preparatory program for students from Arab society, Tel Aviv University
Social Marketing Campaigns, Politics & Communication Department, Hadassah College
Scientific Writing, Department of Communication, IDC Herzliya

Additional Courses (Frontal Teaching Assistant)

2011 - 2017 

  • Introduction to Mass Communication: Theories and Models, Tel Aviv University

  • Qualitative Research Methods, Tel Aviv University

  • Academic Writing, Tel Aviv University

  • Introduction to Media Studies, Tel Aviv University

  • Internet: Essences, Aspects, Implications, Tel Aviv University

  • Introduction to Humanist-Social-Political Thought, Netanya College

  • Journalism in the New Media Age, Netanya College

  • Television Research, Netanya College

  • Israeli Society, Netanya College

Teaching Assistant

2013 - 2014

  • Feminist Images in Media, College of Management 

  • Female Audience, Male Audience: Gender Imagery in AdvertisingMBA, College of Management

  • Language, Culture and Communication, Online Course, Gordon College

Invited Guest Lecture

  • 2016 - Internet Research Institute - "Identity Games in the Digital World: Selective Bias
    and Polarization in US Presidential Elections"

  • 2019 -  Herzg Institute for Aging - "The Digital Knowledge Gap"

Documentation and Production Manager (Social Marketing Campaigns)
The National Program for Active and Healthy Living

2014 - 2017 

  • The national program led by the Ministry of Health, the Ministry of Education, and the Ministry of Culture and Sport, in collaboration with the Department of Communication at Tel Aviv University.

  • As part of my work I set up a studio for producing and documenting forming the basis for the social marketing campaign.

  • The studio under my management consisted of 10-15 staff members, including producers, directors and editors.

  • The work included setting up the studio (purchasing production and computing equipment), sorting and training staff, budget management, including collaborations with external production companies.

  • Leading projects at all stages: pre-production (research, writing and creative), production, post-production (online, offline and animation).

  • Working in collaboration with various government ministries.

  • Formulating an overall strategy for campaigns and create dozens of films promoted in digital channels.

Reducing the Digital Gap among Ethiopian Immigrants: Accessing health information

2013 - 2015 

  • The project led by the Ministry of Health and the Department of Communications at Tel Aviv University.

  • My work included: researching, writing, directing and producing digital content that formed the basis of social marketing campaigns.

  • Creating audio-visual interface material tailored to users with low reading and technology skills, on culture/gender-sensitive topics (in Amharic).

  • Collaborating with Ethiopian organizations, the Ministry of Health and the Department of Communications.

Directing and producing promotional films for PR & Research

​2015 - 2016 

  • Creating films for the Department of Sociology and Anthropology, Department of Public Policy, and Department of Communication at Tel Aviv University.

  • Creating films for research purposes.

  • The work included overall project management (staff and budget) and film management (writing, directing, editing).

Animation & Video Editor

2010 – 2011  

Maariv / Nrg

Director & Editor, "Her Own Way"

2009 - Screened at festivals worldwide, including NewFest / NewYork, Tremblant film festival / Canada, Outfest / Los Angeles, De Sodoma a Hollywood / Turin, Mardi Gras film festival / Sydney Curta Cinema / Rio De Janeiro, International Women film festival / Rehovot

Director & Editor, "Amanda and me"

2006 - Opening film at the Edmonton International film festival / Canada

Academic Coordinator

Coordinated a forum of opinion leaders in the field of Media & Communication  

  • 2016 - 2018 - Institute for Internet Research, Tel Aviv University (Led by Prof. Dov Thani)

  • 2012 - 2013 - Haim Herzog Center for Communication, Politics and Society (Led by Prof. Nurit Gutman)


Professional Experience

Academic Education

Ph.D. (In progress)

2014 – 2020

"Split Political Identity: Between Offline Political Deliberation and Online Self-Political Censorship"

  • The Ph.D. focuses on the ways in which social media is used for political purposes: mapping the causes that motivate political use in social media and the different ways it is expressed in practice.

  • Supervisors: Prof. Daniel Dor and Dr. Tamar Ashuri, Tel Aviv University

Master of Arts

2009 – 2013
״The Fear of Recognition: The Israeli press coverage of the Palestinian attempt to be recognized as an observer state by the UN, 2011-2012״

  • Magna Cum Laude

  • Practicum at Keshev: The Center for the Protection of Democracy in Israel.

Bachelor of Fine Arts

2004 – 2007

  • Department of Film and Television Studies, Tel- Aviv University

Academic Activities

2020: International Society of Political Psychology (ISPP): How We Talk About Politics? "Split Political Identity: Between Offline Political Deliberation and Online Political Self-Censorship"

2019: Servant of two masters: How social media editors balance between mass media logic and social media logic
 (Authors: Keren Tsuriel, Shira Dvir Gvirsman, Limor Ziv, Hagar Afriat-Aviv, Lidor Ivan)

2017: “I never thought I could get health information from the Internet!”: Unexpected uses of an Internet website designed to enable Ethiopian immigrants with low/no literacy skills to browse health information
(Authors: Nurit Guttman, Eimi Lev, Elad Segev, Seffefe Ayecheh, Limor Ziv, Fekado Gadamo, Nivi Dayan, Gal Yavetz)

2014: Poster presentation during the 142nd APHA Annual Meeting
“You don't have to know how to read to get health information from the Internet!” Reducing the digital divide through a tailored multimedia Internet interface to provide Ethiopian immigrants with low-literacy skills with information on health issues they chose. At the conference: American Public Health Association Annual Meeting (New Orleans). Date of Presentation: November 16, 2014. (Researchers: Eimi Lev, Nurit Guttman, Seffefe Aycheh, Elad Segev, Anat Gesser-Edelsburg, Limor Ziv, Fekado Gadamo, Nivi Dayan, Gal Javetz)


2014: Poster presentation during the 142nd APHA Annual Meeting

“Sure you can have a fun and healthy birthday party!”: Designing a social marketing campaign to address the “normative underestimation” of parents regarding healthier birthday parties for preschool kids. (New Orleans). Date of Presentation: November 18, 2014. (Researchers: Gitit Bar-On, Eimi Lev, Nurit Guttman, Naama Appel, Rony Dgani, Limor Ziv)